Welcome to sxc marketing
Posted by: Sean X on: December 11, 2011
There is something magical that can exist in the space between agencies, brands, and consumers; and when there is clarity in that space, the work you produce is spectacular. However, when it is filled with friction, what can be magical, is instead chaos.
You’ve had those moments when everything just Read the rest of this entry »
SXC Digital News, June 4th, 2012
Posted by: Sean X on: June 4, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection;from GM Facebook dispute, and the end of Google Places, to the App pricing strategy of Kraft, and the Facebook Paid Status Promotion Platform.
10 Insanely Clickable Banner Ads
mashable.com – It’s no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have a one in 3,000 chance…
Bad Tech Etiquette To Avoid at Work
mashable.com – Angie Reed is a VoIP expert and Switchvox UC Product Marketing Manager at Digium, the creator and sponsor of Asterisk, the world’s most widely used open source communications software. Follow her @switchvox and read her blog.
B2B Marketers: Your Targets Are Mobile
emarketer.com – Business professionals are snatching up smartphones and tablets at a faster rate than the general US population as they look to these mobile devices for greater work efficiency. =E2=80=9CGiven the near complete penetration of…
GM’s Facebook Dispute Concerned Page Takeovers [REPORT]
mashable.com – Earlier this month, General Motors made headlines when it announced plans to pull its ads from Facebook because they were “ineffective.” But the story may be more complicated than that, a story published in AdAge on Tuesday…
Prometheus: What Weyland Knows About LinkedIn And Post-Social Value
forbes.com – Weyland awaits. During vacation last week, I purposefully visited high mountainous places where data plans were spotty at best. But I did hit one tower that buzzed in a batch of emails and one stayed on my mind for the week I…
Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
searchengineland.com – When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages….
Campaign ‘Uproars’ Show Media’s Sad State
odwyerpr.com – O’Dwyer’s Blog: Covering the PR industry, public relations news and trends, public affairs, marketing and the world of communications.
Kraft removes app’s price tag,and downloads triple
ragan.com – In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach.
Some teens aren’t liking Facebook as much as older users
latimes.com – For teens, it has been an essential rite of passage: They turn 13 and join Facebook .
Facebook Paid Status Promotion Platform Is Official
pcworld.com – Facebook’s paid status promotion platform is live, highlights your statuses to subscribers and fans.
Google Says Retailers Have to Pay for Product-Search Placement
bloomberg.com – Google Inc., in a bid to boost revenue, is overhauling its online product-search service to include only items from merchants that pay to be included in search results.
SXC Digital News, May 28th, 2012
Posted by: Sean X on: May 28, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from what GM does not understand about Facebook advertising, and Google Chrome passing IE as the most popular web browser, to myths about what consumers want, and mobile marketing by the numbers.
12 productive ways to deal with difficult people
ragan.com – You can let that annoying client drive you to drink or you can find a better way to deal with that person.
Study: Facebook Timeline increases engagement by 13 percent
ragan.com – A new study shows Timeline increases fan engagement more than the previous Facebook layout. Do you agree?
Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser
businessinsider.com – After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide. Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet…
7 things GM doesn’t understand about Facebook advertising
imediaconne – Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that…
Three Myths about What Customers Want
blogs.hbr.org – This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” – interacting as much as possible with them and building relationships. It turns out that…
“Mobile Is Going To Crush Facebook”
forbes.com – Yesterday, Mark Cuban wrote a really interesting post giving his post-mortem on the Facebook IPO. He made several points. I thought the most interesting was this one: Mobile is going to crush Facebook. The logic for Facebook’s…
Mobile Marketing by the Numbers [INFOGRAPHIC]
mashable.com – The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile…
In 4 months, Kraft Mac & Cheese grows fan base by 75%
ragan.com – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
Why A Brand Matters
forbes.com – In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
5 ways to spend your video budget wisely
imediaconnection.com – You’re pumped like Sammy Sosa in 1998. You’re armed with solid research that proves that online video is the bee’s knees. And you’ve got ideas on how to link the investment with other media consumption. You’re unstoppable. What…
Generation X and the Narrowing Career Path
blogs.hbr.org – Melissa, a talented Gen X’er, is given a promotion that puts her in direct contention for a key senior spot. Although her Boomer colleagues are offering their congratulations, Melissa finds herself feeling vaguely uneasy.
Start-Up Partners Should Sometimes Be Ready to Kill Each Other!
socialmediatoday.com – Me: You know what, your idea totally sucks!My Partner: Ya? As if your idea was better!Me: Atleast it didnt involve hanging a rabbit upside down from a helicopter!My Partner: Oh, so you think that’s mad and not throwing the…
SXC Digital News, May 21st, 2012
Posted by: Sean X on: May 21, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from the ways Social Data are driving marketing strategy, and Google launching Semantic Search with Knowledge Graph, to advice from Facebook to post stuff about your brand, and the hunger for online content.
In 4 months, Kraft Mac & Cheese grows fan base by 75%
ragan.com – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
Social Data: The New Driver for Marketing Strategy
socialmediatoday.com – There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social…
Google Search Just Got 1,000 Times Smarter
mashable.com – The Google Search of the future is here. Now. Today. The long-talked-about sematic web – Google prefers “Knowledge Graph” – is rolling out across all Google Search tools, and our most fundamental online task may never be the…
Google Launches Knowledge Graph To Provide Answers, Not Just Links
searchengineland.com – Hinted at for months, Google formally launched its =E2=80=9CKnowledge Graph=E2=80=9D today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google…
GM to stop advertising on Facebook, report says
washingtonpost.com – According to The Wall Street Journal, GM spends $40 million in advertising on the network – $10 million of which goes to Facebook.
Facebook’s Advice to Marketers: Post Stuff About Your Brand
mashable.com – It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
These Are the Most Engaging Brands on Facebook
mashable.com – As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable.
BBC launches ‘Digital Olympics’
bbc.co.uk – The BBC announces details of the digital services that will offer viewers the most comprehensive coverage of an Olympic Games.
Hunger for Online Content Remains Undiminished
emarketer.com – Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom…
Gamification Grows Up to Become a CEO’s Best Friend
forbes.com – Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is…
The White House is Spending Big Money on Big Data
forbes.com – It’s typical in an election year to see an administration spend money on new initiatives. A new cost cutting initiative unveiled back in March has generally gone un-noticed by the main stream…
Cool Site of the Day: Pinstagram (Pinterest + Instagram) – Forbes
forbes.com – Pintagram Screen Shot I admit I’m a huge Instagram fan. In case you’re not familar, the massively popular mobile photo app which was recently purchased by Facebook for more than $1 billion. On any given day you’ll find me…
SXC Digital News, May 14th, 2012
Posted by: Sean X on: May 14, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from the Best and Worst Times to Share on Facebook and Twitter, to Why your abandonment campaigns are failing.
The Best and Worst Times to Share on Facebook, Twitter
mashable.com – Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks.
LinkedIn: Reading Between the Lines
inc.com – Yes, LinkedIn tells me lots about potential employees. But it’s just as useful for getting the scoop on a new client or partner.
New York City Now Fastest-Growing Tech Hub
mashable.com – Silicon Valley may still be the biggest tech hub in the U.S., but New York City is now the fastest growing tech sector in the country.
Why your abandonment campaigns are failing
imediaconnection.com – Right now, literally as you read this post, a triggered abandonment campaign is emailing a great offer to someone who had problems using a preferred payment method during check-out. Instead of recovering a transaction, that…
6 steps to successful behavioral-based trigger marketing
imediaconnection.com – It’s the marketer’s dream — delivering the most relevant message to the willing customer, at the right time, via the right channel. Achieving that dream requires a profound understanding of your customers and the capability to…
SXC Digital News, May 7th, 2012
Posted by: Sean X on: May 7, 2012
Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
When Choosing a Job, Culture Matters
blogs.hbr.org – Some organizations will excite you. They’ll stimulate your success and growth. Others will be stressful. They may lead you to quit before you’ve accomplished much or learned what you hoped to. With the pressure (or excitement)…
LinkedIn’s Growth Continues: Fueling the Corporate Talent Machine
forbes.com – Another amazing quarter from LinkedIn: revenues of $188.5 Million, up 101%, with the “hiring solutions” business now driving $102.6 Million or 54% of company revenue. LinkedIn’s revenues in the corporate recruiting market are…
Intelligence Is Overrated: What You Really Need To Succeed
forbes.com – Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and…
RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers
techcrunch.com – RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat…
Users Tune in to Online Video in Canada, Ad Spending Follows
emarketer.com – Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010…
Twitter Rolls Out Faster Mobile Website
mashable.com – Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced in the twitter.com redesign the company introduced in…
The QR Code Anti-Stupid Usage Pledge
Posted by: Sean X on: May 3, 2012
- A QR Code is just a link. I will not use QR Codes on webpages and in email or email signatures. I will look stupid if I do because all someone would have to do is click on them. So why would I use a QR Code? I would just make a link that someone can click on. [Exception for website with QR Code to download their mobile app]
- I will not use QR Codes in subway stations with no connectivity as no one will be able to scan them and go to a link. [Exception for cities and countries where Subway stations are wired]
- I will not put QR Codes on clothing as I do not want people to be creepers chasing around someone trying to scan their butt or their chest.
- I will not put QR Codes on anything that moves fast; cars, car license plates, trucks, towed behind planes, OR on static objects you drive quickly by; outdoor billboards on highways. This is a tragically unsafe use of QR Codes.
- I will not put QR Codes on my ads in in-flight magazines, as 30,000 feet up in the air does not have good cell reception, and honestly not enough planes have wifi to justify the usage. [Exception for Virgin America]
- I will not put QR Codes on curved surfaces like pillars, straws, or balls when they stretch around the surface. Someone cannot easily scan them, and again, I do not want to be stupid. [Exception for when the code IS actually scannable as on bottles]
- I will not design “artistic” QR Codes that cannot be scanned. If my art director, creative director, or other production artist makes an un-scannable artistic QR Code I have the full permission of the Digital Strategy Council on Foreign Relations to shoot or otherwise force my creative team to only work writing Search Copy for three months. [Most prefer being shot.]
- I will not put QR Codes on rotating billboards, digital signage, and in TV commercials for less than the full commercial length as people will not have enough time to scan them.
- I will not make QR Codes smaller than they can possibly be scanned unless I am specifically designing them to torture people.
- I will direct QR Codes ONLY to mobile friendly websites that have no Adobe Flash on them. This includes stupidly linking directly to Facebook pages. Better yet, I will make a specific mobile website for the iPhone and Android devices.
When I do not do stupid things I avoid being stupid. I hold this stupidness to be self-evident. If I do not hire a good digital strategist I deserve to not only look stupid, but be reminded of my stupidness and shame for at least three months.
I understand that it is OK to ask questions when I do not understand a new piece of technology. That is not stupid. It is good to hire a digital strategist to assist me in understanding not only how a piece of technology works, but how I could use it to help me, my brand, and my agency connect to people in meaningful ways.
SXC Digital News, April 30th, 2012
Posted by: Sean X on: April 30, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from LinkedINs new iPad App, and what’s trending on online media, to Buysights want-based ad delivery.
The 8 Signs That You Have an Extraordinary Boss
inc.com – The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right.
13 Things You Never Knew You Could Do On LinkedIn
businessinsider.com – A lot of LinkedIn’s 150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED. Here are his tips.
LinkedIn’s surprisingly sexy new iPad app proves this company gets mobile
venturebeat.com – LinkedIn has just popped its iPad app onto the iTunes App Store, and you’ll be shocked at how slick, pared-down, and beautifully designed it is. This is the company’s first foray into tablets, and holding off has paid off.
How ‘Do Not Track’ Could Kill The Internet Startup Economy
forbes.com – Over the past couple of months, our government has taken significant steps to provide consumers with greater control over their online data.
Buysight serves up ads based on what you want
bizjournals.com – Intent-based marketing: CEO Armin Ebrahimi’s company is growing fast by serving up ads that follow users around the Web and offering what they want.
AppNexus CEO on Revenue Growth, Yahoo: Video
bloomberg – April 25 (Bloomberg) — Brian O’Kelley, chief executive officer of AppNexus Inc., talks about the company’s growth. O’Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus….
20/20 QR Code Vision
Posted by: Sean X on: April 24, 2012
Get a code to download this presentation for free (normally $10.) Just Follow me on Twitter.
20 great marketing examples of QR Codes, followed by 20 ways to NEVER use a QR Code. From the excellent to the inane Sean X, (@seanx) Founder & Difference Maker at SXC Marketing, tears into QR Codes in a way that few people can. What are these mysterious boxes and what are they good for? Why have advertisers and brands become so enamored with them? This is a practical look at the impractical.
Come away with a checklist of the dos and don’ts of QR Codes, and how to make sure you don’t EPIC FAIL in their usage.
This 54-Page presentation costs $10. Be sure to check out the presenter notes for further insights.
SXC Digital News, April 23rd, 2012
Posted by: Sean X on: April 23, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.
The 5 Etiquette Rules That Still Matter Today
inc.com – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…
30 Things to Tweet About Your Brand
socialmediatoday.com – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…
Morgan Stanley: LinkedIn Has Done A Brilliant Job Hiring New Employees
businessinsider.com – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…
4 Ways To Create Brand Content People Actually Care About
fastcompany.com – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…
Content Curators Are The New Superheroes Of The Web
fastcompany.com – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.
The Future of TV is More Than Social, It’s Distributed and Always-On
pandodaily.com – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…
SXC Digital News, April 16th, 2012
Posted by: Sean X on: April 16, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from how recruiters scan your resume, and what Social Media marketers concentrate on in Search, to LinkedINs new targeted follower tools for marketers.
What Recruiters Look at on Your Resume in 6 Seconds
businessinsider.com – Although we may never know why we didn’t get chosen for a job interview, a recent study is shedding some light on recruiters’ decision-making behavior. According to TheLadders research, recruiters spend an average of “six…
15 Must Know Tips to Rock Your New Facebook Timeline Business Page
socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. I wrote in this earlier post Quit Blaming Facebook and Fix Your Own Marketing…
Sheryl Sandberg Leaves Work at 5:30 and So Should You
mashable.com – Somewhere along the lines, ending one’s workday before 8:00 p.m. became a source of shame and sign of laziness or at least that’s what many of us have tricked ourselves into into believing.
For Social Media Marketers, SEO Is Much More Popular Than PPC
searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had…
LinkedIn Rolls Out New Targeted Follower Tools For Marketers
businessinsider.com – LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”
Search
Sean X on The Huffington Post
- The Mobile Signature: 'Please excsue typoo's' May 9, 2012NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]
- Top 11 Responses to 'Can We Have Your Facebook Password?' in an Interview March 27, 2012I have been embroiled in debate over employers asking potential interview candidates for their Facebook password. It is such a fundamental breach of privacy that I almost become apoplectic when I think about it. Unfortunately people applying for jobs are not in power positions, and often feel pressured to comply. As seductive as the potential job may be, do […]
- How to Teach a Client About Pinterest... and Help Yourself While Doing It March 8, 2012Like nailing Jello to a wall, Pinterest is a bit hard to "get." It's fairly easy to define the concept, "scrapbooking with high viral potential," however many people, including many of my clients, struggle to figure out if it has any worth to them. Instead of just telling them about it, which loses some of the impact of what Pinteres […]
Make your own Infographics
Sean X on iMedia
- 20 ways to use QR codes correctly May 10, 2012
- How Siri is going to completely change your job April 25, 2012If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution.
- 11 agency buzzwords you need to know March 28, 2012The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim.
- How your agency is ripping you off December 9, 2011Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.
- Why the QR code is failing October 14, 2011
I support Moo.com
Sean X on iMedia Blog
- I could write a book on the information at the sessions I attended today.I attended multiple sessions, all valuable, and was actually upset that I could not attend more. How rare is that? I could probably write a book on just the information that was available today at AdTech in the sessions I was in. So if you are in the marketing industry and you are not here, a piece of advice. Get to an AdTech! One of the most interesting ses […]
- This is the Year of… "Everything"From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy. Of course the big boys are here... Bing and Yahoo (Right Media,) ComScore, and Amazon (Web Services,) but a surprise was more traditional […]
Drop off your laundry and go!
Sean X on SXC Marketing
- SXC Digital News, June 4th, 2012
- SXC Digital News, May 28th, 2012
- SXC Digital News, May 21st, 2012
- SXC Digital News, May 14th, 2012
- SXC Digital News, May 7th, 2012
- The QR Code Anti-Stupid Usage Pledge
- SXC Digital News, April 30th, 2012
- 20/20 QR Code Vision
- SXC Digital News, April 23rd, 2012
- SXC Digital News, April 16th, 2012
I believe in Kiva.org
I support RelayRides. Rent my car!
Internet Marketing Answers
- Are you using Pinterest to promote your personal or professional brand? June 4, 2012Pinterest seems to be all of the range these days and the majority of users are women. Has your organization developed a strategy to use this social media platform as a part of your overall marketing plan?
- How to answer interview questions and practice! June 4, 2012Hi all, I provide recruitment solutions and interview skills coaching for managers/candidates in London, UK. I was wondering if those who are HR professionals and have become self-employed could share their experience in regards to the most successful way to find clients. Where to advertise, how to network etc. Thanks a lot.
- Can Content Marketing survive a recession? June 4, 2012Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut business strategy or is it essential to help a business weather the storm?
- What free online survey tool would you recommend? June 4, 2012We'd like to use a free online survey tool to know more of our customer's wants and needs but we're not sure if we should go for survey monkey or other survey online sites. What would you best recommend for a free and more flexible online survey tool?Clarification added June 4, 2012 10:14 AM: It would also help if you can add your experiences […]
- Do you know a webinar platform that supports video broadcasting & Linux? June 4, 2012We are currently using Gotowebinar (Citrix webinar platform) and are very satisfied with the subscription plan and features (VOIP, unlimited number of attendees, recording etc.). However, this platform doesn't support Linux (OS frequently installed among our users) and doesn't allow the broadcasting of videos during live events (sound works but scr […]
- Facebook/Social media marketers ...What are your daily challenges in engaging customers ? June 4, 2012We all have heard a lot about customer engagements on social media. Experts believe, building relationships, and getting people to talk about you, or like you, or engage with you in some way is a key to successful marketing via this channel. What are some of the challenges you face in doing this ?? Would love to hear your opinions. Thanks in advance for your […]
- What makes for an effective About page on a digital agency's site? June 4, 2012Every service business needs an About page, but every About page's needs (and its readers) are different. What makes an effective About page for a digital agency? What about the individual team members? How can their individual stories best serve the About page? Please share URLs that exemplify your suggestions, and why you 'nominate' the site […]
- Following Others on Twitter June 4, 2012Most of my contacts have a Twitter account - right now, I can only see clicking on the profile and follow on Twitter. Is there an easier way to accomplish this? Also, if I have multiple Twitter accounts, is there an easy way / program to add all the people that I follow on those accounts?
- Using Google+ for Businesses June 3, 2012I am still a bit confused over this. I know people have a Google+ account. That's easy enough. And through that, I can create a Create a Google+ page for my business. But let's say I have a Google Account for Example (example@gmail.com). This is my business. It looks like I can have a Google+ account for Example, without having to create a page. On […]
- Any top tips for benchmarking web analytics? June 3, 2012I'm sure thay we all know how to gauge wether our engagement data is good or not, but how do you measure how well it would stand up against competitors? I'd be interested to know how you would go about finding the industry standard for engagement data, particularly average visit duration and average number of pages viewed per visit.
- Facebook traffic vs direct traffic. What would you like to know? June 2, 2012A lot of people are thinking in investing heavily on Facebook or still not sure whats the point of customer engagement via facebook. What intelligence would you like to know from your facebook visitors in comparison to the ones that comes from search engines? Is it Bounce rate? Av.Time spent? Sales? Page visit comparison? I am doing a report on some tests I […]
- Click-to-Action-Rate for AdWords June 2, 2012What Click-to-Action-Rate is considered a good target for Google AdWords? What I mean by 'Action' is a clicker following the call for action in the ad.Clarification added June 3, 2012 2:01 AM: Hi Juan, thanks for the patient and detailed response! I was thinking of the following. The sales funnel starts for example with 10,000 impressions. With a C […]
- Which retail site's product descriptions do you think are most effective? June 1, 2012Please choose only one site (tough, I know), and tell me why. Can't wait to hear. Thanks!
- How does your company calculate ROI from your social media marketing? June 1, 2012
- Closed Question: website June 1, 2012
- What is your top Google+ marketing tip? June 1, 2012If you are marketing yourself on Google+ - what is the best method of doing so? Are there any "insider" tips you can share?
- StumbleUpon has changed recently: can anyone give me advice on using it with original content to attract traffic to a new online community we are building at www.engagewithyou.com? June 1, 2012
- Which social platforms are best for geo specific digital advertising June 1, 2012
- Any tips on creatng an effective brand presence on mobile? June 1, 2012
- New Google Search Feature May 31, 2012Just noticed Google added some wording and a link underneath their search box. It says New! "Google+ Local. Discover places with the help of people you know." Looks like it goes to G+ business pages. What else does anyone know about this new rollout?Clarification added May 31, 2012 9:00 PM: Hi everyone who responded and anyone else who sees this. I […]
