sxc marketing

Sarah Palin is God

Posted on: November 17, 2008

I have decided to re-engage with the style to which I find the most charge, the most passion, the most intense ability to break through the clutter and make you think, feel…. react. For if you do those things then we have connected… and connection, is branding. The irrational ability that a product has to evoke, make you feel.  

Sarah Palin is God. Just by writing that, and nothing else, I have increased the blood pressure of several people reading this. I have caused them to think of me, my brand, in a different way. My brand is being shaped by their association with that brand, the Palin brand. I, the “Sean X” brand, receives an associative branding effect. And so it is for all brand associations. That one just happens to carry an enormous amount of charge with it.

Now, it does not really matter that I happen to think she is a complete moron, with the intellectual capacity of a toungue frozen to a lamp post. Sarah Palin is God was the first thing the reader saw. It affected their view of me, up until the point of reading this, which it then either caused relief, or anger. You see, it’s much more difficult to explain and extract afterwards.

Brand associations come with baggage. Be careful before you introduce yours to another, it may be more difficult to extract afterwards than you think.

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