Think of this as multiplying your existing ads’ effectiveness; all thanks to the Ad Innovations team at Google
Ad Sitelinks offers a way for you to make your ads more useful and relevant to users searching for information on Google. While the standard text ad format can often provide enough information for users to find what they’re looking for, sometimes additional information is necessary to help provide the best response.
What if you’re a company that has multiple divisions or multiple pages, and you would like someone to be able to visit them from a single keyword? Just use the Ad Sitelinks extension and voilà, you can highlight the important pages on your site right up front.
Branded terms are often the most efficient keywords you can buy, but they are often the most clicked-on words adding to the cost, and brands often question what additional value they add. With the combination of Search Funnels and Ad Sites links, these debates should finally be laid to rest.
So what is the added benefit advertisers are seeing using Ad Sitelinks? According to Google a 30 percent increase in click-through rates when they are used. Combine that with the fact that a brand gets deeper site penetration to the pages they want to drive consumers to, and this is a no-brainer.
I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]
Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.
There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
#adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.