sxc marketing

How to teach a client about Pinterest… and help yourself while doing it

Posted on: February 20, 2012

Like nailing Jello to a wall, Pinterest is a bit hard to “get.” It’s fairly easy to define the concept, “scrapbooking with high viral potential,” however many people, including many of my clients, struggle to figure out if it has any worth to them.

Instead of just telling them about it, which loses some of the impact of what Pinterest actually is or can do, I decided to make a tangible example for them to see how someone like me could engage with it, and therefore spur ideation with them as to how they could use it. I have always found that “show” works better than “tell.”

For those who do not know, Pinterest is a visual curating site. If you are on the internet and see images that you just like, you can “Pin” them to a “Board” you create on Pinterest. Say you love cars, you can keep a record of car pictures you like in a place you can always go back to. And… other people can follow your love of cars that way.

For individuals the uses are easy to understand. It’s basically a place for you to keep track of stuff you like that you see online. But brands? The key here, that I continually drill into my clients heads… with any marketing technique, think WHY would someone engage with me this way? And the answer is always the same… because I am providing them value.

Now to my example. What would be my reason to use Pinterest? What does “success” look like for me? Simple enough… Work. Whether it is a client who hires me temporarily to work on marketing strategy, or I am presented with an exceptional opportunity as a full-time employee.

[ click on the images above for a slideshow example ]

There are three essential components to consider.

  1. What would be of value to my clients that is visual online?
  2. What is my value to my clients?
  3. How can I connect what is valuable to my client to what is valuable to me?

What do I do for clients? What is my value to them?

a. I take vast amounts of experiential knowledge and information about what works in marketing, and I simplify it so that they can understand the implications for their brand.

b. I use that knowledge to strategically develop ideas that will resonate with their consumers based on what will work, and my knowledge of what is the best combination of mediums to use.

What would be a value to my clients that is visual online?

I could not figure out anything that I could offer that could be analogous to “b,” for that is a creative process, however in thinking more about “a” I came up with “infographics about digital marketing.” Infographics provide my clients with valuable information. I often cite them or use them in person to illustrate concepts or tools my clients are having problems with. What they do very well is take vast amounts of information and distill it into something understandable which is what I do in “a.”

Step 1: Create a Pinterest Board on Digital Marketing Infographics.

How can I connect what is valuable to my client to what is valuable to me?

Step 2: Sell Me

I put up a Pinterest “Resume” board… so that as people start to follow my Board on Digital Marketing Infographics, they will be exposed to my other Board “Sean X – Digital Unicorn”

TRICK 1: The trick in creating your destination Board (that you want to drive people to from another Board you are already using,) is to have a catchy name for it. I mean seriously how can you not look at something called Digital Unicorn?

So there you have it, a simple process for figuring out how to show your client how you can use something like Pinterest to drive their business or brand.

TIPS for creating a Resume Board on Pinterest.

For those who are interested in how to create a résumé board on Pinterest follow these steps. I found this out through much trial and error as top what would work well. Feel free to experiment and add any good tips in the comments.

  1. The size of the image you should upload works well at 660 x 900 pixels because when someone clicks on your image on Pinterest they can read text in the preview
  2. I used Adobe InDesign and created a 5.5″ x 7.5″ template
  3. The Font I used is Myriad Pro at 9pt on the main pages, and 13pt with a 22pt header on the first Hire Me page.
  4. Include something visual on each page, an icon, etc… a Wordle helps bring boring static text alive. Remember, your goal is to get people to read and connect with you.
  5. To create the individual graphics in InDesign Export >> Format JPEG >> Resolution: 120ppi, Quality: High, AntiAlias
  6. Import the images into Pinterest one at a time in reverse order you want them to be viewed if someone goes to your Board. You cannot change the order of images.
  7. Have a good description on each image as people can use the Search function on Pinterest to search.
  8. This Step I still need to complete… Link each page to something relevant online. For example, my Resume pages will download a Word or PDF copy of my résumé when clicked. Portfolio pages will go to those brands online. I have even thought of having the first page of my Board go to an eBay auction of “me.” The trick here is to be creative with the links…


2 Responses to "How to teach a client about Pinterest… and help yourself while doing it"

Great post Sean. Going to check out your Pinterest pins now…

[…] How to teach a client about Pinterest… and help yourself while doing it ( […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

seanx Twylah Fan Page

Twitter Updates

RSS Sean X on The Huffington Post

  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

Make your own Infographics

RSS Sean X on iMedia

  • 6 brand spokespeople who need to die November 20, 2014
    Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.
  • Why Bitcoin is failing March 20, 2014
    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
  • 5 brands that will be dead in 5 years September 11, 2013
    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.

I support

RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

Drop off your laundry and go!

I believe in

RSS Internet Marketing Answers

  • An error has occurred; the feed is probably down. Try again later.