SXC Digital News, April 2nd, 2012
Posted April 2, 2012on:
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from the habits of true strategic thinkers, and search strategies for both Social Media and Google, to essential tips to manage your new Facebook Timeline business page.
inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.
emarketer.com – There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
searchengineland.com – Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from…
searchengineland.com – When marketers have scrutinized Google’s research on how organic and paid search results work together the search giant concluded that nixing the paid ads would result in a 89% drop in clicks.
socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing…