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SXC Digital News, April 23rd, 2012

Posted by: on: April 23, 2012


Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.

The 5 Etiquette Rules That Still Matter Today

inc.com – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…

30 Things to Tweet About Your Brand

socialmediatoday.com – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…

Morgan Stanley: LinkedIn Has Done A Brilliant Job Hiring New Employees

businessinsider.com – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…

4 Ways To Create Brand Content People Actually Care About

fastcompany.com – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…

Content Curators Are The New Superheroes Of The Web

fastcompany.com – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.

The Future of TV is More Than Social, It’s Distributed and Always-On

pandodaily.com – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…

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  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
  • Why employers are laughing at your resume November 8, 2012
    You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.
  • 4 simple steps to building an infographic October 25, 2012
    Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
  • Shady brand tactics that work October 4, 2012
    Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide.
  • 20 ways to use QR codes correctly May 10, 2012
    Alone, QR codes are never the answer. Here's how to incorporate them meaningfully into a broader marketing strategy.

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RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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