Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from what GM does not understand about Facebook advertising, and Google Chrome passing IE as the most popular web browser, to myths about what consumers want, and mobile marketing by the numbers.

12 productive ways to deal with difficult people

ragan.com – You can let that annoying client drive you to drink or you can find a better way to deal with that person.
 
 
 

Study: Facebook Timeline increases engagement by 13 percent

ragan.com – A new study shows Timeline increases fan engagement more than the previous Facebook layout. Do you agree?
 
 

Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser

businessinsider.com – After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide. Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet…

7 things GM doesn’t understand about Facebook advertising

imediaconne – Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that…

Three Myths about What Customers Want

blogs.hbr.org – This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” – interacting as much as possible with them and building relationships. It turns out that…

“Mobile Is Going To Crush Facebook”

forbes.com – Yesterday, Mark Cuban wrote a really interesting post giving his post-mortem on the Facebook IPO. He made several points. I thought the most interesting was this one: Mobile is going to crush Facebook. The logic for Facebook’s…

Mobile Marketing by the Numbers [INFOGRAPHIC]

mashable.com – The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile…

In 4 months, Kraft Mac & Cheese grows fan base by 75%

ragan.com – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
 

Why A Brand Matters

forbes.com – In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.

5 ways to spend your video budget wisely

imediaconnection.com – You’re pumped like Sammy Sosa in 1998. You’re armed with solid research that proves that online video is the bee’s knees. And you’ve got ideas on how to link the investment with other media consumption. You’re unstoppable. What…

Generation X and the Narrowing Career Path

blogs.hbr.org – Melissa, a talented Gen X’er, is given a promotion that puts her in direct contention for a key senior spot. Although her Boomer colleagues are offering their congratulations, Melissa finds herself feeling vaguely uneasy.

Start-Up Partners Should Sometimes Be Ready to Kill Each Other!

socialmediatoday.com – Me: You know what, your idea totally sucks!My Partner: Ya? As if your idea was better!Me: Atleast it didnt involve hanging a rabbit upside down from a helicopter!My Partner: Oh, so you think that’s mad and not throwing the…