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SXC Digital News, June 4th, 2012

Posted by: on: June 4, 2012


Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection;from GM Facebook dispute, and the end of Google Places, to the App pricing strategy of Kraft, and the Facebook Paid Status Promotion Platform.

10 Insanely Clickable Banner Ads

mashable.com – It’s no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have a one in 3,000 chance…

Bad Tech Etiquette To Avoid at Work

mashable.com – Angie Reed is a VoIP expert and Switchvox UC Product Marketing Manager at Digium, the creator and sponsor of Asterisk, the world’s most widely used open source communications software. Follow her @switchvox and read her blog.

B2B Marketers: Your Targets Are Mobile

emarketer.com – Business professionals are snatching up smartphones and tablets at a faster rate than the general US population as they look to these mobile devices for greater work efficiency. =E2=80=9CGiven the near complete penetration of…

GM’s Facebook Dispute Concerned Page Takeovers [REPORT]

mashable.com – Earlier this month, General Motors made headlines when it announced plans to pull its ads from Facebook because they were “ineffective.” But the story may be more complicated than that, a story published in AdAge on Tuesday…

Prometheus: What Weyland Knows About LinkedIn And Post-Social Value

forbes.com – Weyland awaits. During vacation last week, I purposefully visited high mountainous places where data plans were spotty at best. But I did hit one tower that buzzed in a batch of emails and one stayed on my mind for the week I…

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

searchengineland.com – When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages….

Campaign ‘Uproars’ Show Media’s Sad State

odwyerpr.com – O’Dwyer’s Blog: Covering the PR industry, public relations news and trends, public affairs, marketing and the world of communications. 
 
 

Kraft removes app’s price tag,and downloads triple

ragan.com – In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach. 
 
 

Some teens aren’t liking Facebook as much as older users

latimes.com – For teens, it has been an essential rite of passage: They turn 13 and join Facebook . 
 
 
 

Facebook Paid Status Promotion Platform Is Official

pcworld.com – Facebook’s paid status promotion platform is live, highlights your statuses to subscribers and fans. 
 
 
 

Google Says Retailers Have to Pay for Product-Search Placement

bloomberg.com – Google Inc., in a bid to boost revenue, is overhauling its online product-search service to include only items from merchants that pay to be included in search results. 
 

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