When pitching business remember that we are inherently storytellers. Connecting to the emotional is imperative. We do not tolerate Powerpoint presentations, and we have inherent ADD when being sold to. Tell a story, and captivate them in the first 60 seconds.

I’ve lost count of how many pitches I have done in my career as a creative in advertising, but my track record when appealing to the emotional aspects was probably over 90%, and when saddled with an ungodly Powerpoint deck closer to 20%.

All the technology details of the “how it will be done,” can be worked out later. As long as you know you can do it, ignore talking about it. If they are interested they’ll call you back and you can explain it all later.

“If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last” – John Steinbeck, East of Eden

Tell them… no show them and have them FEEL why you are the right choice. All the other stuff is just superfluous.