Archive for the ‘Advertising’ Category
What does Love mean to brands?
Posted by: Sean X on: January 31, 2012
Love. What does it mean to brands? Often people give presentations about “brand love” and cite brands like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, or Starbucks, or Virgin. and you cannot just go out and copy those brands. If I stood in front of you and presented a case [...]
O.co EPIC FAIL
Posted by: Sean X on: December 28, 2011
- In: Advertising | Branding
- 1 Comment
Overstock.com recently gave up on its effort to fully change the company to O.co . When will brands learn that anything but a “.com” address of snow is fraught with disaster? People have said they bailed on their “rebranding.” They didn’t bail out on “branding” They bailed out on a name change. What these brand managers [...]
How your agency is ripping you off
Posted by: Sean X on: December 18, 2011
The structure of the agency-client relationship is not designed to produce the best or the most work. It is designed to avoid mistakes. Over time, that is how agencies have structured themselves to serve clients. It makes sense. They do not get fired for inefficiency. They get fired for screwing up. Worse,
Welcome to sxc marketing
Posted by: Sean X on: December 11, 2011
There is something magical that can exist in the space between agencies, brands, and consumers; and when there is clarity in that space, the work you produce is spectacular. However, when it is filled with friction, what can be magical, is instead chaos. You’ve had those moments when everything just
