Archive for the ‘Best Practices’ Category
What does Love mean to brands?
Posted by: Sean X on: January 31, 2012
Love. What does it mean to brands? Often people give presentations about “brand love” and cite brands like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, or Starbucks, or Virgin. and you cannot just go out and copy those brands. If I stood in front of you and presented a case [...]
How your agency is ripping you off
Posted by: Sean X on: December 18, 2011
The structure of the agency-client relationship is not designed to produce the best or the most work. It is designed to avoid mistakes. Over time, that is how agencies have structured themselves to serve clients. It makes sense. They do not get fired for inefficiency. They get fired for screwing up. Worse,
Why the QR code is failing
Posted by: Sean X on: December 6, 2011
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we [...]
10 Reasons to LoveHate Google
Posted by: Sean X on: April 19, 2011
Such a strong word It is a company that is loved, and yet surprisingly hated — if not despised — by some. It is the friend whose little strange habits and quirks we once cherished. But now they annoy and grate on our nerves. It is a company that we have held up as a [...]
The Mobile Signature. Please excsue typoo’s.
Posted by: Sean X on: February 19, 2011
If I am on a Mobile device, the time/benefit of the communication is skewed towards not fixing a typo. Mobile by its very nature is meant for speed and convenience, and thus to spend the onerous amount of time fixing spelling that does not make the communication more precise, defeats responding via mobile. It only serves my own ego, and subsequent fear-state of what people would think of me. As long as the spelling mistake does not change the context, I ignore it.
