Archive for the ‘Industry Issues’ Category
How your agency is ripping you off
Posted by: Sean X on: December 18, 2011
The structure of the agency-client relationship is not designed to produce the best or the most work. It is designed to avoid mistakes. Over time, that is how agencies have structured themselves to serve clients. It makes sense. They do not get fired for inefficiency. They get fired for screwing up. Worse,
10 Reasons to LoveHate Google
Posted by: Sean X on: April 19, 2011
Such a strong word It is a company that is loved, and yet surprisingly hated — if not despised — by some. It is the friend whose little strange habits and quirks we once cherished. But now they annoy and grate on our nerves. It is a company that we have held up as a [...]
5 reasons why clients are so dysfunctional
Posted by: Sean X on: March 3, 2010
I have been a vocal critic of the way most agencies are structured. However, many of the structural problems agencies face are a direct result of clients. Agencies have struggled for years to change the agency/client dynamic. They have actively experimented with ways to bring the client what they need, while still producing work that [...]
5 reasons you no longer need an ad agency
Posted by: Sean X on: February 20, 2010
The current agency model is broken. I know it, agencies know it, but luckily for all of us, clients haven’t realized it yet. After more than a decade of working for an agency and an additional six years on the client-side, I have come to several conclusions, none of which are pretty pictures for agencies [...]
Advertising Civics…
Posted by: Sean X on: December 10, 2009
It is a sad societal reflection that most of my readership will turn to thoughts of Toyota, but that is but the tip of the iceberg. We have built a Titanic and this is our legacy… I opt to start the discourse to change direction. Recently FOX decided to not show President Obama speech.. Fox beats [...]
In any industry there are bad actors
Posted by: Sean X on: February 28, 2009
I was debating the issue with Dane Madsen on The Internet Oldtimers List . regarding the Gallup Poll on who people trust. Needless to say, Marketers did not fare too well… These are his words… In any industry there are bad actors. I spent 20 years in financial services (see “stock brokers” on the Gallup list) and [...]
