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Archive for the ‘Social Media’ Category

Why is your “viral video” just sitting there languishing in obscurity? You had such high hopes for it. But there it sits, gathering dust on YouTube like the kid who threw a birthday party and no one showed up. It’s not viral, it’s just a video, and that is an important distinction. So repeat after me: You cannot create a viral video. You can only create a video that Read the rest of this entry »

I originally published this in The Huffington Post and am making it available to my readers here.

I have been embroiled in debate over employers asking potential interview candidates for their Facebook password. It is such a fundamental breach of privacy that I almost become apoplectic when I think about it. Unfortunately people applying for jobs are not in power positions, and often feel pressured to comply. As seductive as the potential job may be, do not be seduced.

Facebook has already threatened legal action, and a Senator from Connecticut is writing a bill that would stop the practice of employers asking job applicants for their Facebook or other social media passwords.

However, until that bill is passed, when someone asks in an interview “Can we have your Facebook password?” here are 11 responses you can use.

Top 11 Responses to “Can we have your Facebook Password?” in an interview.

  1. “I just want one small thing in return, is that ok? Your soul. Would that be cool? I mean, it wouldn’t be that hard for you to part with considering you barely have much of one anyway, but I’ve always wanted to know Read the rest of this entry »

If you were connected to a digital device on the planet in March of 2012 it was almost impossible to ignore the Kony 2012 campaign, and if you watched the video, it was impossible not to be moved by it. It is, and will most likely remain for a long time, one of the most brilliant demonstrations of the power of digital media, and of how to get your message heard.

Over 79MM+ views, 600,000+ comments, and 1.3MM+ Likes in less than it’s first week on YouTube alone are staggering numbers, and demonstrate that significant numbers of people were moved.

How did it encapsulated everything necessary for Read the rest of this entry »

Like nailing Jello to a wall, Pinterest is a bit hard to “get.” It’s fairly easy to define the concept, “scrapbooking with high viral potential,” however many people, including many of my clients, struggle to figure out if it has any worth to them.

Instead of just telling them about it, which loses some of the impact of what Pinterest actually is or can do, I decided to make a tangible example for them to see how someone like me could engage with it, and therefore spur ideation with them as to how they could use it. I have always found that “show” works better than “tell.”

For those who do not know, Pinterest is a visual curating site. If you are on the internet and see images that you just like, you can “Pin” them to a “Board” you create on Pinterest. Say you love cars, you can keep a record of car pictures you like in a place you can always go back to. And… other people can follow your love of cars that way.

For individuals the uses are easy to understand. It’s basically a place for you to keep track of stuff you like that you see online. But brands? The key here, that I continually drill into my clients heads… Read the rest of this entry »

Facebook provides a unique opportunity to connect with your customers. Get up to speed on insights designed to help you make the most of your Facebook advertising efforts.

Facebook overtook Google last year as the most trafficked site on the internet. Social media has gone beyond connecting with friends and has graduated into a full-blown, connected personal and business mode of communication. As much as pundits attempt to pit Google and Facebook against each other, it is not an either-or equation for advertisers. Rather, it’s a “yes, and…”equation. Each of the sites serves advertisers in a distinctive way. The most notable difference is that Facebook advertising can more uniquely serve all parts Read the rest of this entry »

The internet industry and the press mutter about the explosion of Social Media, the marketers, brands, and advertisers try and find how they can manipulate the populace using it, and the business analysts figure out ways to monetize it. But in the end, there is someone lost in all of this. Humanity. The individual seeking to connect. Really connect; with the other flesh-pods that inhabit this planet. Physical connections. Have we all become the equivalent of the 30 year old living in their parents basemen? Never venturing out?

Is a cocktail party, a bar, or even an industry event about true connections? or is it just a magical dance we all do because we are societally programmed to?

As I look at the effects of what we are all creating I am Read the rest of this entry »

This week’s episode of DishyMix features Sean X Cummings, a pundit in the digital media space. Sean recently left, where he ran marketing. He’s also writes the iMedia Connection column, The X Factor and is a well known speaker on the marketing circuit.

The beauty of this interview is its honesty. Sean lays himself on the line. Seldom do I interview guests who are so transparent with their personal and professional beliefs. Not only is it refreshing, but his behavior underscores the recent thread we’ve been exploring on the show about authenticity. I believe we crave authentic experiences from more than just our brand interaction – that the laying open of our hearts and minds to others is what endears us to each other.

Listen to this show and let me know your thoughts. Do you like this more personal format, do you like the more “actionable ideas for business” format, a balance of the two or when I mix it up between those gems of our industry like Sean X Cummings, Doron Wesley, Julie Roehm and Jason Heller who bare their souls for us and the all-about-business episodes with the likes of Seth Godin?

seanx Twylah Fan Page

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RSS Sean X on The Huffington Post

  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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RSS Sean X on iMedia

  • 6 brand spokespeople who need to die November 20, 2014
    Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.
  • Why Bitcoin is failing March 20, 2014
    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
  • 5 brands that will be dead in 5 years September 11, 2013
    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.

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RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

Drop off your laundry and go!

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