Archive for the ‘SXC Digital News’ Category
SXC Digital News, June 11th, 2012
Posted on: June 11, 2012
This was the last SXC DIGITAL NEWS post.
I switched my news to a daily newspaper called “The Sean X Digital Unicorn Daily” which provides a more holistic news source on everything digital media you need to know for the day, and is more informative and useful to my readers.
Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from QR Codes as art, and the Future of Advertising, to how women are changing the tech world, and an inspirational video from Buddy Media’s CEO that you cannot miss.
Facebook Launches First Mobile Ad Product
mashable.com – Marketers can now buy Facebook Sponsored Stories for the News Feed – both on the desktop and on mobile devices. Facebook’s first mobile ad product is a significant move for the company. Since filing for an initial public…
Painted QR Code Shows the Beauty Behind the Trend
mashable.com – Yiying Lu – the Australian-based artist famous for creating the iconic Twitter whale logo – has released a video of her latest art project, painting QR codes into plant life.
The Future of Ads: Mobile Will Crush Display, and Games Could Crush Them All
theatlantic.com – By some measures, Facebook, LinkedIn, and Twitter are ABC, NBC, and CBS circa 1964. That makes Zynga ESPN in 1992.
L.A. tech scene is on the map (literally)
latimes.com – Tech start-ups and accelerator programs have been popping up all over Los Angeles and Santa Monica recently, and now there’s a map for that.
A More Social Email
socialmediatoday.com – Email marketing has long been the staple of digital marketers and online entrepreneurs. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a…
How to Rate Social Media Loyalty Strategies for Crisis Prevention
socialmediatoday.com – Engagement. It’s the bull’s eye of all social media strategies. We all strive to achieve it. We all want to understand how to segment content to foster it. But are all engagement strategies created equal?
Buddy Media CEO Makes Unforgettable ‘We Got Bought’ Video
mashable.com – Buddy Media is not a brand most consumers would recognize, but in the halls of social media and marketing, it’s a king. It connects major brands with their customers throughout all the major social media networks. Now, thanks…
How women are changing the tech world
usatoday.com – Female-led start-ups are on the upswing, thanks in part to the tremendous online purchasing power of…
4 Startups Revolutionizing Social Commerce
mashable.com – Michoel is Director of Platform and Product Strategy at Big Fuel, a social media agency. He is also an adviser at Social iQ Networks and VideoGenie and a frequent speaker at social media technology conferences and events. You…
5 location-based tools for non-local brands
imediaconnection.com – If your brand isn’t local, it’s impersonal. But don’t worry; you can fix that. The fact is that every brand is connected to a physical location in some way. It could be through the history of the brand, products associated with…
5 Ways Social Media Is Revolutionizing Talent Acquisition
mashable.com – Sajjad Masud is co-founder & CEO of Simplicant, a cloud-based social recruiting platform transforming talent acquisition and making enterprise-level recruiting technology accessible to companies of all sizes. Connect with…
50 Digital Media Resources You May Have Missed
mashable.com – Maybe you were busy this week scheduling all of your Facebook posts with the new scheduling feature, or maybe you were just trying to figure out how the heck it works. For whatever reason you couldn’t keep up with everything on…
Facebook Explores Access for Younger Kids
online.wsj.com – Facebook Inc. is developing technology that would allow children younger than 13 years old to use the social-networking site under parental supervision.
SXC Digital News, June 4th, 2012
Posted on: June 4, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection;from GM Facebook dispute, and the end of Google Places, to the App pricing strategy of Kraft, and the Facebook Paid Status Promotion Platform.
10 Insanely Clickable Banner Ads
mashable.com – It’s no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have a one in 3,000 chance…
Bad Tech Etiquette To Avoid at Work
mashable.com – Angie Reed is a VoIP expert and Switchvox UC Product Marketing Manager at Digium, the creator and sponsor of Asterisk, the world’s most widely used open source communications software. Follow her @switchvox and read her blog.
B2B Marketers: Your Targets Are Mobile
emarketer.com – Business professionals are snatching up smartphones and tablets at a faster rate than the general US population as they look to these mobile devices for greater work efficiency. =E2=80=9CGiven the near complete penetration of…
GM’s Facebook Dispute Concerned Page Takeovers [REPORT]
mashable.com – Earlier this month, General Motors made headlines when it announced plans to pull its ads from Facebook because they were “ineffective.” But the story may be more complicated than that, a story published in AdAge on Tuesday…
Prometheus: What Weyland Knows About LinkedIn And Post-Social Value
forbes.com – Weyland awaits. During vacation last week, I purposefully visited high mountainous places where data plans were spotty at best. But I did hit one tower that buzzed in a batch of emails and one stayed on my mind for the week I…
Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
searchengineland.com – When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages….
Campaign ‘Uproars’ Show Media’s Sad State
odwyerpr.com – O’Dwyer’s Blog: Covering the PR industry, public relations news and trends, public affairs, marketing and the world of communications.
Kraft removes app’s price tag,and downloads triple
ragan.com – In December, the mega-brand dropped the 99-cent charge for its iFood Assistant app, and what it lost in revenue it gained in reach.
Some teens aren’t liking Facebook as much as older users
latimes.com – For teens, it has been an essential rite of passage: They turn 13 and join Facebook .
Facebook Paid Status Promotion Platform Is Official
pcworld.com – Facebook’s paid status promotion platform is live, highlights your statuses to subscribers and fans.
Google Says Retailers Have to Pay for Product-Search Placement
bloomberg.com – Google Inc., in a bid to boost revenue, is overhauling its online product-search service to include only items from merchants that pay to be included in search results.
SXC Digital News, May 28th, 2012
Posted on: May 28, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from what GM does not understand about Facebook advertising, and Google Chrome passing IE as the most popular web browser, to myths about what consumers want, and mobile marketing by the numbers.
12 productive ways to deal with difficult people
ragan.com – You can let that annoying client drive you to drink or you can find a better way to deal with that person.
Study: Facebook Timeline increases engagement by 13 percent
ragan.com – A new study shows Timeline increases fan engagement more than the previous Facebook layout. Do you agree?
Google Chrome Just Passed Internet Explorer To Become The World’s Most Popular Web Browser
businessinsider.com – After months of chipping away at its lead, Google Chrome has finally overtaken Internet Explorer to become most popular web browser worldwide. Chrome’s share of the market rose to 32.8% in the week ending May 20, while Internet…
7 things GM doesn’t understand about Facebook advertising
imediaconne – Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that…
Three Myths about What Customers Want
blogs.hbr.org – This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” – interacting as much as possible with them and building relationships. It turns out that…
“Mobile Is Going To Crush Facebook”
forbes.com – Yesterday, Mark Cuban wrote a really interesting post giving his post-mortem on the Facebook IPO. He made several points. I thought the most interesting was this one: Mobile is going to crush Facebook. The logic for Facebook’s…
Mobile Marketing by the Numbers [INFOGRAPHIC]
mashable.com – The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile…
In 4 months, Kraft Mac & Cheese grows fan base by 75%
ragan.com – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
Why A Brand Matters
forbes.com – In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
5 ways to spend your video budget wisely
imediaconnection.com – You’re pumped like Sammy Sosa in 1998. You’re armed with solid research that proves that online video is the bee’s knees. And you’ve got ideas on how to link the investment with other media consumption. You’re unstoppable. What…
Generation X and the Narrowing Career Path
blogs.hbr.org – Melissa, a talented Gen X’er, is given a promotion that puts her in direct contention for a key senior spot. Although her Boomer colleagues are offering their congratulations, Melissa finds herself feeling vaguely uneasy.
Start-Up Partners Should Sometimes Be Ready to Kill Each Other!
socialmediatoday.com – Me: You know what, your idea totally sucks!My Partner: Ya? As if your idea was better!Me: Atleast it didnt involve hanging a rabbit upside down from a helicopter!My Partner: Oh, so you think that’s mad and not throwing the…
SXC Digital News, May 21st, 2012
Posted on: May 21, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from the ways Social Data are driving marketing strategy, and Google launching Semantic Search with Knowledge Graph, to advice from Facebook to post stuff about your brand, and the hunger for online content.
In 4 months, Kraft Mac & Cheese grows fan base by 75%
ragan.com – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base.
Social Data: The New Driver for Marketing Strategy
socialmediatoday.com – There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social…
Google Search Just Got 1,000 Times Smarter
mashable.com – The Google Search of the future is here. Now. Today. The long-talked-about sematic web – Google prefers “Knowledge Graph” – is rolling out across all Google Search tools, and our most fundamental online task may never be the…
Google Launches Knowledge Graph To Provide Answers, Not Just Links
searchengineland.com – Hinted at for months, Google formally launched its =E2=80=9CKnowledge Graph=E2=80=9D today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google…
GM to stop advertising on Facebook, report says
washingtonpost.com – According to The Wall Street Journal, GM spends $40 million in advertising on the network – $10 million of which goes to Facebook.
Facebook’s Advice to Marketers: Post Stuff About Your Brand
mashable.com – It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
These Are the Most Engaging Brands on Facebook
mashable.com – As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable.
BBC launches ‘Digital Olympics’
bbc.co.uk – The BBC announces details of the digital services that will offer viewers the most comprehensive coverage of an Olympic Games.
Hunger for Online Content Remains Undiminished
emarketer.com – Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom…
Gamification Grows Up to Become a CEO’s Best Friend
forbes.com – Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is…
The White House is Spending Big Money on Big Data
forbes.com – It’s typical in an election year to see an administration spend money on new initiatives. A new cost cutting initiative unveiled back in March has generally gone un-noticed by the main stream…
Cool Site of the Day: Pinstagram (Pinterest + Instagram) – Forbes
forbes.com – Pintagram Screen Shot I admit I’m a huge Instagram fan. In case you’re not familar, the massively popular mobile photo app which was recently purchased by Facebook for more than $1 billion. On any given day you’ll find me…
SXC Digital News, May 14th, 2012
Posted on: May 14, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from the Best and Worst Times to Share on Facebook and Twitter, to Why your abandonment campaigns are failing.
The Best and Worst Times to Share on Facebook, Twitter
mashable.com – Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks.
LinkedIn: Reading Between the Lines
inc.com – Yes, LinkedIn tells me lots about potential employees. But it’s just as useful for getting the scoop on a new client or partner.
New York City Now Fastest-Growing Tech Hub
mashable.com – Silicon Valley may still be the biggest tech hub in the U.S., but New York City is now the fastest growing tech sector in the country.
Why your abandonment campaigns are failing
imediaconnection.com – Right now, literally as you read this post, a triggered abandonment campaign is emailing a great offer to someone who had problems using a preferred payment method during check-out. Instead of recovering a transaction, that…
6 steps to successful behavioral-based trigger marketing
imediaconnection.com – It’s the marketer’s dream — delivering the most relevant message to the willing customer, at the right time, via the right channel. Achieving that dream requires a profound understanding of your customers and the capability to…
SXC Digital News, May 7th, 2012
Posted on: May 7, 2012
Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
When Choosing a Job, Culture Matters
blogs.hbr.org – Some organizations will excite you. They’ll stimulate your success and growth. Others will be stressful. They may lead you to quit before you’ve accomplished much or learned what you hoped to. With the pressure (or excitement)…
LinkedIn’s Growth Continues: Fueling the Corporate Talent Machine
forbes.com – Another amazing quarter from LinkedIn: revenues of $188.5 Million, up 101%, with the “hiring solutions” business now driving $102.6 Million or 54% of company revenue. LinkedIn’s revenues in the corporate recruiting market are…
Intelligence Is Overrated: What You Really Need To Succeed
forbes.com – Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and…
RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers
techcrunch.com – RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat…
Users Tune in to Online Video in Canada, Ad Spending Follows
emarketer.com – Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010…
Twitter Rolls Out Faster Mobile Website
mashable.com – Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced in the twitter.com redesign the company introduced in…
SXC Digital News, April 30th, 2012
Posted on: April 30, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from LinkedINs new iPad App, and what’s trending on online media, to Buysights want-based ad delivery.
The 8 Signs That You Have an Extraordinary Boss
inc.com – The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right.
13 Things You Never Knew You Could Do On LinkedIn
businessinsider.com – A lot of LinkedIn’s 150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED. Here are his tips.
LinkedIn’s surprisingly sexy new iPad app proves this company gets mobile
venturebeat.com – LinkedIn has just popped its iPad app onto the iTunes App Store, and you’ll be shocked at how slick, pared-down, and beautifully designed it is. This is the company’s first foray into tablets, and holding off has paid off.
How ‘Do Not Track’ Could Kill The Internet Startup Economy
forbes.com – Over the past couple of months, our government has taken significant steps to provide consumers with greater control over their online data.
Buysight serves up ads based on what you want
bizjournals.com – Intent-based marketing: CEO Armin Ebrahimi’s company is growing fast by serving up ads that follow users around the Web and offering what they want.
AppNexus CEO on Revenue Growth, Yahoo: Video
bloomberg – April 25 (Bloomberg) — Brian O’Kelley, chief executive officer of AppNexus Inc., talks about the company’s growth. O’Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus….
SXC Digital News, April 23rd, 2012
Posted on: April 23, 2012
Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.
This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.
The 5 Etiquette Rules That Still Matter Today
inc.com – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…
30 Things to Tweet About Your Brand
socialmediatoday.com – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…
Morgan Stanley: LinkedIn Has Done A Brilliant Job Hiring New Employees
businessinsider.com – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…
4 Ways To Create Brand Content People Actually Care About
fastcompany.com – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…
Content Curators Are The New Superheroes Of The Web
fastcompany.com – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.
The Future of TV is More Than Social, It’s Distributed and Always-On
pandodaily.com – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…
SXC Digital News, April 16th, 2012
Posted on: April 16, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from how recruiters scan your resume, and what Social Media marketers concentrate on in Search, to LinkedINs new targeted follower tools for marketers.
What Recruiters Look at on Your Resume in 6 Seconds
businessinsider.com – Although we may never know why we didn’t get chosen for a job interview, a recent study is shedding some light on recruiters’ decision-making behavior. According to TheLadders research, recruiters spend an average of “six…
15 Must Know Tips to Rock Your New Facebook Timeline Business Page
socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. I wrote in this earlier post Quit Blaming Facebook and Fix Your Own Marketing…
Sheryl Sandberg Leaves Work at 5:30 and So Should You
mashable.com – Somewhere along the lines, ending one’s workday before 8:00 p.m. became a source of shame and sign of laziness or at least that’s what many of us have tricked ourselves into into believing.
For Social Media Marketers, SEO Is Much More Popular Than PPC
searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had…
LinkedIn Rolls Out New Targeted Follower Tools For Marketers
businessinsider.com – LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”
SXC Digital News, April 9th, 2012
Posted on: April 9, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from ways to acquire new customers via social media, and the importance of SEO to social media marketers, and the dirty little secret to overnight success.
6 Habits of True Strategic Thinkers
inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.
The Dirty Little Secret Of Overnight Successes
fastcompany.com – Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit.
6 Ways to Acquire New Customers via Social Media
mashable.com – Facebook, Twitter and Instagram are great for building your brand — but how do you find new customers?
For Social Media Marketers, SEO Is Much More Popular Than PPC
searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today.
Six Ways to Prepare Your Brand for Social Media’s Visual Revolution
marketingprofs.com – Social Media – Considering the emergence of the social network Pinterest and Facebook’s Timeline, it’s clear that brands without a solid visual vocabulary will be left behind.
