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Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from the ways Social Data are driving marketing strategy, and Google launching Semantic Search with Knowledge Graph, to advice from Facebook to post stuff about your brand, and the hunger for online content.

In 4 months, Kraft Mac & Cheese grows fan base by 75% – To begin 2012, the brand has pulled off four creative, engaging campaigns on YouTube, Twitter, and Facebook, ballooning its fan base. 

Social Data: The New Driver for Marketing Strategy – There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social…

Google Search Just Got 1,000 Times Smarter – The Google Search of the future is here. Now. Today. The long-talked-about sematic web – Google prefers “Knowledge Graph” – is rolling out across all Google Search tools, and our most fundamental online task may never be the…

Google Launches Knowledge Graph To Provide Answers, Not Just Links – Hinted at for months, Google formally launched its =E2=80=9CKnowledge Graph=E2=80=9D today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google…

GM to stop advertising on Facebook, report says – According to The Wall Street Journal, GM spends $40 million in advertising on the network – $10 million of which goes to Facebook. 

Facebook’s Advice to Marketers: Post Stuff About Your Brand – It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. 

These Are the Most Engaging Brands on Facebook – As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable.

BBC launches ‘Digital Olympics’ – The BBC announces details of the digital services that will offer viewers the most comprehensive coverage of an Olympic Games. 

Hunger for Online Content Remains Undiminished – Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom…

Gamification Grows Up to Become a CEO’s Best Friend – Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is…

The White House is Spending Big Money on Big Data – It’s typical in an election year to see an administration spend money on new initiatives. A new cost cutting initiative unveiled back in March has generally gone un-noticed by the main stream… 

Cool Site of the Day: Pinstagram (Pinterest + Instagram) – Forbes – Pintagram Screen Shot I admit I’m a huge Instagram fan. In case you’re not familar, the massively popular mobile photo app which was recently purchased by Facebook for more than $1 billion. On any given day you’ll find me…

Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from the Best and Worst Times to Share on Facebook and Twitter, to Why your abandonment campaigns are failing.

The Best and Worst Times to Share on Facebook, Twitter – Link shortening and tracking service has released new data on the best and worst times to share links on popular social networks. 

LinkedIn: Reading Between the Lines – Yes, LinkedIn tells me lots about potential employees. But it’s just as useful for getting the scoop on a new client or partner. 

New York City Now Fastest-Growing Tech Hub – Silicon Valley may still be the biggest tech hub in the U.S., but New York City is now the fastest growing tech sector in the country. 

Why your abandonment campaigns are failing – Right now, literally as you read this post, a triggered abandonment campaign is emailing a great offer to someone who had problems using a preferred payment method during check-out. Instead of recovering a transaction, that…

6 steps to successful behavioral-based trigger marketing – It’s the marketer’s dream — delivering the most relevant message to the willing customer, at the right time, via the right channel. Achieving that dream requires a profound understanding of your customers and the capability to…

Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

When Choosing a Job, Culture Matters – Some organizations will excite you. They’ll stimulate your success and growth. Others will be stressful. They may lead you to quit before you’ve accomplished much or learned what you hoped to. With the pressure (or excitement)…

LinkedIn’s Growth Continues: Fueling the Corporate Talent Machine – Another amazing quarter from LinkedIn: revenues of $188.5 Million, up 101%, with the “hiring solutions” business now driving $102.6 Million or 54% of company revenue. LinkedIn’s revenues in the corporate recruiting market are…

Intelligence Is Overrated: What You Really Need To Succeed – Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and…

RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers – RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat…

Users Tune in to Online Video in Canada, Ad Spending Follows – Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010…

Twitter Rolls Out Faster Mobile Website – Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced in the redesign the company introduced in…

  1. A QR Code is just a link. I will not use QR Codes on webpages and in email or email signatures. I will look stupid if I do because all someone would have to do is click on them. So why would I use a QR Code? I would just make a link that someone can click on. [Exception for website with QR Code to download their mobile app]
  2. I will not use QR Codes in subway stations with no connectivity as no one will be able to scan them and go to a link. [Exception for cities and countries where Subway stations are wired]
  3. I will not put QR Codes on clothing as I do not want people to be creepers chasing around someone trying to scan their butt or their chest.
  4. I will not put QR Codes on anything that moves fast; cars, car license plates, trucks, towed behind planes, OR on static objects you drive quickly by; outdoor billboards on highways. This is a tragically unsafe use of QR Codes.
  5. I will not put QR Codes on my ads in in-flight magazines, as 30,000 feet up in the air does not have good cell reception, and honestly not enough planes have wifi to justify the usage. [Exception for Virgin America]
  6. I will not put QR Codes on curved surfaces like pillars, straws, or balls when they stretch around the surface. Someone cannot easily scan them, and again, I do not want to be stupid. [Exception for when the code IS actually scannable as on bottles]
  7. I will not design “artistic” QR Codes that cannot be scanned. If my art director, creative director, or other production artist makes an un-scannable artistic QR Code I have the full permission of the Digital Strategy Council on Foreign Relations to shoot or otherwise force my creative team to only work writing Search Copy for three months. [Most prefer being shot.]
  8. I will not put QR Codes on rotating billboards, digital signage, and in TV commercials for less than the full commercial length as people will not have enough time to scan them.
  9. I will not make QR Codes smaller than they can possibly be scanned unless I am specifically designing them to torture people.
  10. I will direct QR Codes ONLY to mobile friendly websites that have no Adobe Flash on them. This includes stupidly linking directly to Facebook pages. Better yet, I will make a specific mobile website for the iPhone and Android devices.

When I do not do stupid things I avoid being stupid. I hold this stupidness to be self-evident. If I do not hire a good digital strategist I deserve to not only look stupid, but be reminded of my stupidness and shame for at least three months.

I understand that it is OK to ask questions when I do not understand a new piece of technology. That is not stupid. It is good to hire a digital strategist to assist me in understanding not only how a piece of technology works, but how I could use it to help me, my brand, and my agency connect to people in meaningful ways.

Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from LinkedINs new iPad App, and what’s trending on online media, to Buysights want-based ad delivery.

The 8 Signs That You Have an Extraordinary Boss – The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right. 

13 Things You Never Knew You Could Do On LinkedIn – A lot of LinkedIn’s 150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED. Here are his tips. 

LinkedIn’s surprisingly sexy new iPad app proves this company gets mobile – LinkedIn has just popped its iPad app onto the iTunes App Store, and you’ll be shocked at how slick, pared-down, and beautifully designed it is. This is the company’s first foray into tablets, and holding off has paid off.

How ‘Do Not Track’ Could Kill The Internet Startup Economy – Over the past couple of months, our government has taken significant steps to provide consumers with greater control over their online data. 

Buysight serves up ads based on what you want – Intent-based marketing: CEO Armin Ebrahimi’s company is growing fast by serving up ads that follow users around the Web and offering what they want. 

AppNexus CEO on Revenue Growth, Yahoo: Video

bloomberg – April 25 (Bloomberg) — Brian O’Kelley, chief executive officer of AppNexus Inc., talks about the company’s growth. O’Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus….

20 great marketing examples of QR Codes, followed by 20 ways to NEVER use a QR Code. From the excellent to the inane Sean X, (@seanx) Founder & Difference Maker at SXC Marketing, tears into QR Codes in a way that few people can. What are these mysterious boxes and what are they good for? Why have advertisers and brands become so enamored with them? This is a practical look at the impractical.

Come away with a checklist of the dos and don’ts of QR Codes, and how to make sure you don’t EPIC FAIL in their usage.



Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.

The 5 Etiquette Rules That Still Matter Today – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule': Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…

30 Things to Tweet About Your Brand – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…

Morgan Stanley: LinkedIn Has Done A Brilliant Job Hiring New Employees – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…

4 Ways To Create Brand Content People Actually Care About – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…

Content Curators Are The New Superheroes Of The Web – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.

The Future of TV is More Than Social, It’s Distributed and Always-On – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…

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  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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RSS Sean X on iMedia

  • 6 brand spokespeople who need to die November 20, 2014
    Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.
  • Why Bitcoin is failing March 20, 2014
    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
  • 5 brands that will be dead in 5 years September 11, 2013
    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.

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RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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