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Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

When Choosing a Job, Culture Matters

blogs.hbr.org – Some organizations will excite you. They’ll stimulate your success and growth. Others will be stressful. They may lead you to quit before you’ve accomplished much or learned what you hoped to. With the pressure (or excitement)…

LinkedIn’s Growth Continues: Fueling the Corporate Talent Machine

forbes.com – Another amazing quarter from LinkedIn: revenues of $188.5 Million, up 101%, with the “hiring solutions” business now driving $102.6 Million or 54% of company revenue. LinkedIn’s revenues in the corporate recruiting market are…

Intelligence Is Overrated: What You Really Need To Succeed

forbes.com – Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and…

RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers

techcrunch.com – RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat…

Users Tune in to Online Video in Canada, Ad Spending Follows

emarketer.com – Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010…

Twitter Rolls Out Faster Mobile Website

mashable.com – Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced in the twitter.com redesign the company introduced in…


  1. A QR Code is just a link. I will not use QR Codes on webpages and in email or email signatures. I will look stupid if I do because all someone would have to do is click on them. So why would I use a QR Code? I would just make a link that someone can click on. [Exception for website with QR Code to download their mobile app]
  2. I will not use QR Codes in subway stations with no connectivity as no one will be able to scan them and go to a link. [Exception for cities and countries where Subway stations are wired]
  3. I will not put QR Codes on clothing as I do not want people to be creepers chasing around someone trying to scan their butt or their chest.
  4. I will not put QR Codes on anything that moves fast; cars, car license plates, trucks, towed behind planes, OR on static objects you drive quickly by; outdoor billboards on highways. This is a tragically unsafe use of QR Codes.
  5. I will not put QR Codes on my ads in in-flight magazines, as 30,000 feet up in the air does not have good cell reception, and honestly not enough planes have wifi to justify the usage. [Exception for Virgin America]
  6. I will not put QR Codes on curved surfaces like pillars, straws, or balls when they stretch around the surface. Someone cannot easily scan them, and again, I do not want to be stupid. [Exception for when the code IS actually scannable as on bottles]
  7. I will not design “artistic” QR Codes that cannot be scanned. If my art director, creative director, or other production artist makes an un-scannable artistic QR Code I have the full permission of the Digital Strategy Council on Foreign Relations to shoot or otherwise force my creative team to only work writing Search Copy for three months. [Most prefer being shot.]
  8. I will not put QR Codes on rotating billboards, digital signage, and in TV commercials for less than the full commercial length as people will not have enough time to scan them.
  9. I will not make QR Codes smaller than they can possibly be scanned unless I am specifically designing them to torture people.
  10. I will direct QR Codes ONLY to mobile friendly websites that have no Adobe Flash on them. This includes stupidly linking directly to Facebook pages. Better yet, I will make a specific mobile website for the iPhone and Android devices.

When I do not do stupid things I avoid being stupid. I hold this stupidness to be self-evident. If I do not hire a good digital strategist I deserve to not only look stupid, but be reminded of my stupidness and shame for at least three months.

I understand that it is OK to ask questions when I do not understand a new piece of technology. That is not stupid. It is good to hire a digital strategist to assist me in understanding not only how a piece of technology works, but how I could use it to help me, my brand, and my agency connect to people in meaningful ways.


Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from LinkedINs new iPad App, and what’s trending on online media, to Buysights want-based ad delivery.

The 8 Signs That You Have an Extraordinary Boss

inc.com – The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right. 
 
 

13 Things You Never Knew You Could Do On LinkedIn

businessinsider.com – A lot of LinkedIn’s 150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED. Here are his tips. 

LinkedIn’s surprisingly sexy new iPad app proves this company gets mobile

venturebeat.com – LinkedIn has just popped its iPad app onto the iTunes App Store, and you’ll be shocked at how slick, pared-down, and beautifully designed it is. This is the company’s first foray into tablets, and holding off has paid off.

How ‘Do Not Track’ Could Kill The Internet Startup Economy

forbes.com – Over the past couple of months, our government has taken significant steps to provide consumers with greater control over their online data. 
 
 

Buysight serves up ads based on what you want

bizjournals.com – Intent-based marketing: CEO Armin Ebrahimi’s company is growing fast by serving up ads that follow users around the Web and offering what they want. 
 

AppNexus CEO on Revenue Growth, Yahoo: Video

bloomberg – April 25 (Bloomberg) — Brian O’Kelley, chief executive officer of AppNexus Inc., talks about the company’s growth. O’Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus….

20 great marketing examples of QR Codes, followed by 20 ways to NEVER use a QR Code. From the excellent to the inane Sean X, (@seanx) Founder & Difference Maker at SXC Marketing, tears into QR Codes in a way that few people can. What are these mysterious boxes and what are they good for? Why have advertisers and brands become so enamored with them? This is a practical look at the impractical.

Come away with a checklist of the dos and don’ts of QR Codes, and how to make sure you don’t EPIC FAIL in their usage.

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Every Monday at 6am PST Sexy Digital News reports the most useful and interesting stories I have culled from the web on digital media, business and the future of marketing and advertising.

This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.

The 5 Etiquette Rules That Still Matter Today

inc.com – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…

30 Things to Tweet About Your Brand

socialmediatoday.com – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…

Morgan Stanley: LinkedIn Has Done A Brilliant Job Hiring New Employees

businessinsider.com – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…

4 Ways To Create Brand Content People Actually Care About

fastcompany.com – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…

Content Curators Are The New Superheroes Of The Web

fastcompany.com – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.

The Future of TV is More Than Social, It’s Distributed and Always-On

pandodaily.com – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from how recruiters scan your resume, and what Social Media marketers concentrate on in Search, to LinkedINs new targeted follower tools for marketers.

What Recruiters Look at on Your Resume in 6 Seconds

businessinsider.com – Although we may never know why we didn’t get chosen for a job interview, a recent study is shedding some light on recruiters’ decision-making behavior. According to TheLadders research, recruiters spend an average of “six…

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. I wrote in this earlier post Quit Blaming Facebook and Fix Your Own Marketing…

Sheryl Sandberg Leaves Work at 5:30 and So Should You

mashable.com – Somewhere along the lines, ending one’s workday before 8:00 p.m. became a source of shame and sign of laziness or at least that’s what many of us have tricked ourselves into into believing.

For Social Media Marketers, SEO Is Much More Popular Than PPC

searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had…

LinkedIn Rolls Out New Targeted Follower Tools For Marketers

businessinsider.com – LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from ways to acquire new customers via social media, and the importance of SEO to social media marketers, and the dirty little secret to overnight success.

6 Habits of True Strategic Thinkers

inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs. 
 
 

The Dirty Little Secret Of Overnight Successes

fastcompany.com – Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit. 
 

6 Ways to Acquire New Customers via Social Media

mashable.com – Facebook, Twitter and Instagram are great for building your brand — but how do you find new customers? 
 
 

For Social Media Marketers, SEO Is Much More Popular Than PPC

searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today. 
 

Six Ways to Prepare Your Brand for Social Media’s Visual Revolution

marketingprofs.com – Social Media – Considering the emergence of the social network Pinterest and Facebook’s Timeline, it’s clear that brands without a solid visual vocabulary will be left behind.

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RSS Sean X on The Huffington Post

  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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RSS Sean X on iMedia

  • Why Bitcoin is failing March 20, 2014
    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
  • 5 brands that will be dead in 5 years September 11, 2013
    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
  • Why employers are laughing at your resume November 8, 2012
    You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.

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RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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