blogs.hbr.org – Some organizations will excite you. They’ll stimulate your success and growth. Others will be stressful. They may lead you to quit before you’ve accomplished much or learned what you hoped to. With the pressure (or excitement)…
forbes.com – Another amazing quarter from LinkedIn: revenues of $188.5 Million, up 101%, with the “hiring solutions” business now driving $102.6 Million or 54% of company revenue. LinkedIn’s revenues in the corporate recruiting market are…
forbes.com – Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and…
techcrunch.com – RichRelevance, a company that powers personalized shopping experience for online retailers, has raised $20 million in funding led by Crosslink Capital with Greylock Partners, Draper Fisher Jurvetson and Tugboat…
emarketer.com – Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010…
mashable.com – Following updates to its iPhone and Android apps late last month, Twitter announced Monday that it has upgraded its mobile website to include many of the features introduced in the twitter.com redesign the company introduced in…
- A QR Code is just a link. I will not use QR Codes on webpages and in email or email signatures. I will look stupid if I do because all someone would have to do is click on them. So why would I use a QR Code? I would just make a link that someone can click on. [Exception for website with QR Code to download their mobile app]
- I will not use QR Codes in subway stations with no connectivity as no one will be able to scan them and go to a link. [Exception for cities and countries where Subway stations are wired]
- I will not put QR Codes on clothing as I do not want people to be creepers chasing around someone trying to scan their butt or their chest.
- I will not put QR Codes on anything that moves fast; cars, car license plates, trucks, towed behind planes, OR on static objects you drive quickly by; outdoor billboards on highways. This is a tragically unsafe use of QR Codes.
- I will not put QR Codes on my ads in in-flight magazines, as 30,000 feet up in the air does not have good cell reception, and honestly not enough planes have wifi to justify the usage. [Exception for Virgin America]
- I will not put QR Codes on curved surfaces like pillars, straws, or balls when they stretch around the surface. Someone cannot easily scan them, and again, I do not want to be stupid. [Exception for when the code IS actually scannable as on bottles]
- I will not design “artistic” QR Codes that cannot be scanned. If my art director, creative director, or other production artist makes an un-scannable artistic QR Code I have the full permission of the Digital Strategy Council on Foreign Relations to shoot or otherwise force my creative team to only work writing Search Copy for three months. [Most prefer being shot.]
- I will not put QR Codes on rotating billboards, digital signage, and in TV commercials for less than the full commercial length as people will not have enough time to scan them.
- I will not make QR Codes smaller than they can possibly be scanned unless I am specifically designing them to torture people.
- I will direct QR Codes ONLY to mobile friendly websites that have no Adobe Flash on them. This includes stupidly linking directly to Facebook pages. Better yet, I will make a specific mobile website for the iPhone and Android devices.
When I do not do stupid things I avoid being stupid. I hold this stupidness to be self-evident. If I do not hire a good digital strategist I deserve to not only look stupid, but be reminded of my stupidness and shame for at least three months.
I understand that it is OK to ask questions when I do not understand a new piece of technology. That is not stupid. It is good to hire a digital strategist to assist me in understanding not only how a piece of technology works, but how I could use it to help me, my brand, and my agency connect to people in meaningful ways.
This weeks installment brings you a wide selection; from LinkedINs new iPad App, and what’s trending on online media, to Buysights want-based ad delivery.
inc.com – The best managers have a fundamentally different understanding of workplace, company, and team dynamics. See what they get right.
businessinsider.com – A lot of LinkedIn’s 150 million users don’t know how to unlock its true potential. The company’s co-founder, Reid Hoffman, said as much in a recent profile by WIRED. Here are his tips.
venturebeat.com – LinkedIn has just popped its iPad app onto the iTunes App Store, and you’ll be shocked at how slick, pared-down, and beautifully designed it is. This is the company’s first foray into tablets, and holding off has paid off.
forbes.com – Over the past couple of months, our government has taken significant steps to provide consumers with greater control over their online data.
bizjournals.com – Intent-based marketing: CEO Armin Ebrahimi’s company is growing fast by serving up ads that follow users around the Web and offering what they want.
bloomberg – April 25 (Bloomberg) — Brian O’Kelley, chief executive officer of AppNexus Inc., talks about the company’s growth. O’Kelley also discusses the possibility that Yahoo! Inc. may outsource its display advertisements to AppNexus….
20 great marketing examples of QR Codes, followed by 20 ways to NEVER use a QR Code. From the excellent to the inane Sean X, (@seanx) Founder & Difference Maker at SXC Marketing, tears into QR Codes in a way that few people can. What are these mysterious boxes and what are they good for? Why have advertisers and brands become so enamored with them? This is a practical look at the impractical.
Come away with a checklist of the dos and don’ts of QR Codes, and how to make sure you don’t EPIC FAIL in their usage.
This weeks installment brings you a wide selection; from 30 things to Tweet about your brand, to the future of TV.
inc.com – The word may sound stodgy. But courtesy and manners are still essential–particularly in business. The ‘elevator rule’: Don’t discuss the meeting till you’re out of the elevator … and the building. The word “etiquette” gets a…
socialmediatoday.com – Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are…
businessinsider.com – Morgan Stanley analyst Scott Devitt has a very bullish note on LinkedIn this morning. He’s impressed that LinkedIn has managed to hire a lot of new people while still being efficient. The revenue per employee has managed to be…
fastcompany.com – Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to…
fastcompany.com – Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.
pandodaily.com – Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a me…
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from ways to acquire new customers via social media, and the importance of SEO to social media marketers, and the dirty little secret to overnight success.
inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.
fastcompany.com – Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit.
mashable.com – Facebook, Twitter and Instagram are great for building your brand — but how do you find new customers?
searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PCC, according to a new survey out today.
marketingprofs.com – Social Media – Considering the emergence of the social network Pinterest and Facebook’s Timeline, it’s clear that brands without a solid visual vocabulary will be left behind.