SXC Digital News, April 2nd, 2012
Posted on: April 2, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from the habits of true strategic thinkers, and search strategies for both Social Media and Google, to essential tips to manage your new Facebook Timeline business page.
6 Habits of True Strategic Thinkers
inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.
CEOs Who Tweet Held in High Regard
emarketer.com – There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
Social SEO Strategies to Start Using Right Now
searchengineland.com – Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from…
Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search
searchengineland.com – When marketers have scrutinized Google’s research on how organic and paid search results work together the search giant concluded that nixing the paid ads would result in a 89% drop in clicks.
15 Must Know Tips to Rock Your New Facebook Timeline Business Page
socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing…
SXC Digital News, March 29th, 2012
Posted on: March 29, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from the magic of doing one thing at a time, and social SEO strategies, to the death of pay-per-click advertising.
The Magic of Doing One Thing at a Time
blogs.hbr.org – Why is it that between 25 and 50 per cent of people report feeling overwhelmed or burned out at work? It’s less about the number of hours we’re working, than it is about working too many continuous hours.
The 6 Habits of Strategic Thinkers
inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.
Happy 6th Birthday, Twitter!
mashable.com – Jack Dorsey tweeted the first ever tweet on Twitter. The sheer fact that you can understand that sentence shows you how far Twitter has gone since then. It has become the de facto short message system of the…
Social SEO Strategies to Start Using Right Now
searchengineland.com – Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from…
The Death of Pay-Per-Click Advertising
socialmediatoday.com – For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies.
SXC Digital News, March 19th, 2012
Posted on: March 19, 2012
Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.
This weeks installment brings you a wide selection; from the Facebook changes that will impact your business, and how Google search should influence your marketing, to new features on Pinterest and how to track it via Google Analytics.
7 New Facebook Changes Impacting Businesses
socialmediaexaminer.com – Facebook pages are changing. And that means your business strategy will need to change.In fact, Facebook has made many new changes…
3 Ways Google Social Search Should Change Your Marketing
socialmediaexaminer.com – Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.Recently Google…
Pinterest to Release New Profile Pages This Week
mashable.com – Pinterest is planning to release redesigned profiles this week, according to CEO and cofounder Ben Silbermann. “I’m so excited about it,” said Silbermann (pictured, left), who spoke at the South By Southwest conference in Austin, Texas, on Tuesday.
How to Track Traffic From Pinterest in Google Analytics
mashable.com – How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.
Google Research: Yes, You Still Need To Keep Buying Search Ads
searchengineland.com – Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically.
How to teach a client about Pinterest… and help yourself while doing it
Posted on: February 20, 2012
Like nailing Jello to a wall, Pinterest is a bit hard to “get.” It’s fairly easy to define the concept, “scrapbooking with high viral potential,” however many people, including many of my clients, struggle to figure out if it has any worth to them.
Instead of just telling them about it, which loses some of the impact of what Pinterest actually is or can do, I decided to make a tangible example for them to see how someone like me could engage with it, and therefore spur ideation with them as to how they could use it. I have always found that “show” works better than “tell.”
For those who do not know, Pinterest is a visual curating site. If you are on the internet and see images that you just like, you can “Pin” them to a “Board” you create on Pinterest. Say you love cars, you can keep a record of car pictures you like in a place you can always go back to. And… other people can follow your love of cars that way.
For individuals the uses are easy to understand. It’s basically a place for you to keep track of stuff you like that you see online. But brands? The key here, that I continually drill into my clients heads… Read the rest of this entry »
Google Ad Sitelinks
Posted on: February 15, 2012
Not every page on your site is important. Ad Sitelinks
Think of this as multiplying your existing ads’ effectiveness; all thanks to the Ad Innovations team at Google
Ad Sitelinks offers a way for you to make your ads more useful and relevant to users searching for information on Google. While the standard text ad format can often provide enough information for users to find what they’re looking for, sometimes additional information is necessary to help provide the best response.
What if you’re a company that has multiple divisions or multiple pages, and you would like someone to be able to visit them from a single keyword? Just use the Ad Sitelinks extension and voilà, you can highlight the important pages on your site right up front.
Branded terms are often the most efficient keywords you can buy, but they are often the most clicked-on words adding to the cost, and brands often question what additional value they add. With the combination of Search Funnels and Ad Sites links, these debates should finally be laid to rest.
So what is the added benefit advertisers are seeing using Ad Sitelinks? According to Google a 30 percent increase in click-through rates when they are used. Combine that with the fact that a brand gets deeper site penetration to the pages they want to drive consumers to, and this is a no-brainer.
