sxc marketing

I originally published this in The Huffington Post and am making it available to my readers here.

I have been embroiled in debate over employers asking potential interview candidates for their Facebook password. It is such a fundamental breach of privacy that I almost become apoplectic when I think about it. Unfortunately people applying for jobs are not in power positions, and often feel pressured to comply. As seductive as the potential job may be, do not be seduced.

Facebook has already threatened legal action, and a Senator from Connecticut is writing a bill that would stop the practice of employers asking job applicants for their Facebook or other social media passwords.

However, until that bill is passed, when someone asks in an interview “Can we have your Facebook password?” here are 11 responses you can use.

Top 11 Responses to “Can we have your Facebook Password?” in an interview.

  1. “I just want one small thing in return, is that ok? Your soul. Would that be cool? I mean, it wouldn’t be that hard for you to part with considering you barely have much of one anyway, but I’ve always wanted to know Read the rest of this entry »

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from the habits of true strategic thinkers, and search strategies for both Social Media and Google, to essential tips to manage your new Facebook Timeline business page.

6 Habits of True Strategic Thinkers

inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs. 
 
 

CEOs Who Tweet Held in High Regard

emarketer.com – There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.

Social SEO Strategies to Start Using Right Now

searchengineland.com – Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from…

Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search

searchengineland.com – When marketers have scrutinized Google’s research on how organic and paid search results work together the search giant concluded that nixing the paid ads would result in a 89% drop in clicks.

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing…

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from the magic of doing one thing at a time, and social SEO strategies, to the death of pay-per-click advertising.

The Magic of Doing One Thing at a Time

blogs.hbr.org – Why is it that between 25 and 50 per cent of people report feeling overwhelmed or burned out at work? It’s less about the number of hours we’re working, than it is about working too many continuous hours.

The 6 Habits of Strategic Thinkers

inc.com – You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs. 
 
 

Happy 6th Birthday, Twitter!

mashable.com – Jack Dorsey tweeted the first ever tweet on Twitter. The sheer fact that you can understand that sentence shows you how far Twitter has gone since then. It has become the de facto short message system of the…

Social SEO Strategies to Start Using Right Now

searchengineland.com – Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search. Google recognizes that one personal endorsement from…

The Death of Pay-Per-Click Advertising

socialmediatoday.com – For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. 
 

If you were connected to a digital device on the planet in March of 2012 it was almost impossible to ignore the Kony 2012 campaign, and if you watched the video, it was impossible not to be moved by it. It is, and will most likely remain for a long time, one of the most brilliant demonstrations of the power of digital media, and of how to get your message heard.

Over 79MM+ views, 600,000+ comments, and 1.3MM+ Likes in less than it’s first week on YouTube alone are staggering numbers, and demonstrate that significant numbers of people were moved.

How did it encapsulated everything necessary for Read the rest of this entry »

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from the Facebook changes that will impact your business, and how Google search should influence your marketing, to new features on Pinterest and how to track it via Google Analytics.

7 New Facebook Changes Impacting Businesses

socialmediaexaminer.com – Facebook pages are changing. And that means your business strategy will need to change.In fact, Facebook has made many new changes… 
 

3 Ways Google Social Search Should Change Your Marketing

socialmediaexaminer.com – Since the introduction of Google+, Google has been redefining how it can provide more relevant search results.Recently Google… 
 

Pinterest to Release New Profile Pages This Week

mashable.com – Pinterest is planning to release redesigned profiles this week, according to CEO and cofounder Ben Silbermann. “I’m so excited about it,” said Silbermann (pictured, left), who spoke at the South By Southwest conference in Austin, Texas, on Tuesday.

How to Track Traffic From Pinterest in Google Analytics

mashable.com – How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics. 
 
 

Google Research: Yes, You Still Need To Keep Buying Search Ads

searchengineland.com – Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically.

Like nailing Jello to a wall, Pinterest is a bit hard to “get.” It’s fairly easy to define the concept, “scrapbooking with high viral potential,” however many people, including many of my clients, struggle to figure out if it has any worth to them.

Instead of just telling them about it, which loses some of the impact of what Pinterest actually is or can do, I decided to make a tangible example for them to see how someone like me could engage with it, and therefore spur ideation with them as to how they could use it. I have always found that “show” works better than “tell.”

For those who do not know, Pinterest is a visual curating site. If you are on the internet and see images that you just like, you can “Pin” them to a “Board” you create on Pinterest. Say you love cars, you can keep a record of car pictures you like in a place you can always go back to. And… other people can follow your love of cars that way.

For individuals the uses are easy to understand. It’s basically a place for you to keep track of stuff you like that you see online. But brands? The key here, that I continually drill into my clients heads… Read the rest of this entry »

Not every page on your site is important. Ad Sitelinks

Think of this as multiplying your existing ads’ effectiveness; all thanks to the Ad Innovations team at Google

Ad Sitelinks offers a way for you to make your ads more useful and relevant to users searching for information on Google. While the standard text ad format can often provide enough information for users to find what they’re looking for, sometimes additional information is necessary to help provide the best response.

What if you’re a company that has multiple divisions or multiple pages, and you would like someone to be able to visit them from a single keyword? Just use the Ad Sitelinks extension and voilà, you can highlight the important pages on your site right up front.

Branded terms are often the most efficient keywords you can buy, but they are often the most clicked-on words adding to the cost, and brands often question what additional value they add. With the combination of Search Funnels and Ad Sites links, these debates should finally be laid to rest.

So what is the added benefit advertisers are seeing using Ad Sitelinks? According to Google a 30 percent increase in click-through rates when they are used. Combine that with the fact that a brand gets deeper site penetration to the pages they want to drive consumers to, and this is a no-brainer.

seanx Twylah Fan Page

Twitter Updates

RSS Sean X on The Huffington Post

  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

Make your own Infographics

RSS Sean X on iMedia

  • Why Bitcoin is failing March 20, 2014
    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
  • 5 brands that will be dead in 5 years September 11, 2013
    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
  • Why employers are laughing at your resume November 8, 2012
    You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.

I support Moo.com

RSS Sean X on iMedia Blog

  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

Drop off your laundry and go!

I believe in Kiva.org

RSS Internet Marketing Answers

  • An error has occurred; the feed is probably down. Try again later.