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SXC Digital News, April 16th, 2012

Posted by: on: April 16, 2012

Every Monday at 6am PST Sexy Digital News brings you 5 of the most useful stories I have read (out of probably 50 to a 100 each week) designed to help you get the most from digital marketing. From best business practices and technologies, to Social Media and Search techniques designed to improve your chances of marketing success.

This weeks installment brings you a wide selection; from how recruiters scan your resume, and what Social Media marketers concentrate on in Search, to LinkedINs new targeted follower tools for marketers.

What Recruiters Look at on Your Resume in 6 Seconds

businessinsider.com – Although we may never know why we didn’t get chosen for a job interview, a recent study is shedding some light on recruiters’ decision-making behavior. According to TheLadders research, recruiters spend an average of “six…

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

socialmediatoday.com – Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes. I wrote in this earlier post Quit Blaming Facebook and Fix Your Own Marketing…

Sheryl Sandberg Leaves Work at 5:30 and So Should You

mashable.com – Somewhere along the lines, ending one’s workday before 8:00 p.m. became a source of shame and sign of laziness or at least that’s what many of us have tricked ourselves into into believing.

For Social Media Marketers, SEO Is Much More Popular Than PPC

searchengineland.com – Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had…

LinkedIn Rolls Out New Targeted Follower Tools For Marketers

businessinsider.com – LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”

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  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
  • Why employers are laughing at your resume November 8, 2012
    You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.
  • 4 simple steps to building an infographic October 25, 2012
    Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
  • Shady brand tactics that work October 4, 2012
    Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide.
  • 20 ways to use QR codes correctly May 10, 2012
    Alone, QR codes are never the answer. Here's how to incorporate them meaningfully into a broader marketing strategy.

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  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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