Posts Tagged ‘Google’
Beware of ”Soft” costs; the cost of employee time and effort is often one of the most overlooked aspects of paid search marketing, and something I consistently bump up against.
I have often seen clients chasing the long tail in search, getting better yields, and throwing it all away in employee and agency costs. One client in particular showed me how they increased their efficiency by $200,000 a year. They were very proud Read the rest of this entry »
Google’s “Search Funnels”
Posted on: February 8, 2012
Google’s Ad Innovations team doesn’t just help advertisers, it helps consumers make navigating the internet more efficient, enabling us to find what we’re looking for in the fewest possible clicks.
Paid search has long been the hallmark of simplicity, and much of it is thanks to the Ad Innovations team at Google. ”Useful, measurable, and efficient” is the mantra for this group.
Which keywords help other keywords? “Search Funnels”
First off, this is something that has profound implications for solving one of the most vexing problems in online advertising: the last cookie problem. Read the rest of this entry »
Maximize Facebook Ad Value
Posted on: February 7, 2012
Facebook provides a unique opportunity to connect with your customers. Get up to speed on insights designed to help you make the most of your Facebook advertising efforts.
Facebook overtook Google last year as the most trafficked site on the internet. Social media has gone beyond connecting with friends and has graduated into a full-blown, connected personal and business mode of communication. As much as pundits attempt to pit Google and Facebook against each other, it is not an either-or equation for advertisers. Rather, it’s a “yes, and…”equation. Each of the sites serves advertisers in a distinctive way. The most notable difference is that Facebook advertising can more uniquely serve all parts Read the rest of this entry »
10 Reasons to LoveHate Google
Posted on: April 19, 2011
Such a strong word
It is a company that is loved, and yet surprisingly hated — if not despised — by some. It is the friend whose little strange habits and quirks we once cherished. But now they annoy and grate on our nerves. It is a company that we have held up as a shining beacon of hope — the giant killer. The company that could stand against Microsoft and the great evil empire.
But alas, the company is but the latest victim of the same pedestal on which we elevated Microsoft years before. Beware that pedestal, for it provides a perch that only looks downward. Sometimes when companies ascend to it, they start to believe they are separate, better versions of humans.
They start to believe their own hype; in that moment, they become lost.
There is a fine line between confidence and arrogance, between self-assuredness and hubris, and unfortunately Google is straddling that line. Why the perceptive shift in attitudes toward Google? What has the company done other than bring us fantastic tools? Tools, like Android, that have changed entire industries. Tools, like search, that have provided insight into the most remote corners of the world. Why is the simmering of discontent Read the rest of this entry »
