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Posts Tagged ‘Search Funnels’

Google’s “Search Funnels”

Posted by: on: February 8, 2012

Google’s Ad Innovations team doesn’t just help advertisers, it helps consumers make navigating the internet more efficient, enabling us to find what we’re looking for in the fewest possible clicks.

Paid search has long been the hallmark of simplicity, and much of it is thanks to the Ad Innovations team at Google. ”Useful, measurable, and efficient” is the mantra for this group.

Which keywords help other keywords? “Search Funnels”

First off, this is something that has profound implications for solving one of the most vexing problems in online advertising: the last cookie problem. Read the rest of this entry »

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  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.
  • Why employers are laughing at your resume November 8, 2012
    You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.
  • 4 simple steps to building an infographic October 25, 2012
    Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
  • Shady brand tactics that work October 4, 2012
    Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide.
  • 20 ways to use QR codes correctly May 10, 2012
    Alone, QR codes are never the answer. Here's how to incorporate them meaningfully into a broader marketing strategy.

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  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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