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Posts Tagged ‘Stupid QR Codes

  1. A QR Code is just a link. I will not use QR Codes on webpages and in email or email signatures. I will look stupid if I do because all someone would have to do is click on them. So why would I use a QR Code? I would just make a link that someone can click on. [Exception for website with QR Code to download their mobile app]
  2. I will not use QR Codes in subway stations with no connectivity as no one will be able to scan them and go to a link. [Exception for cities and countries where Subway stations are wired]
  3. I will not put QR Codes on clothing as I do not want people to be creepers chasing around someone trying to scan their butt or their chest.
  4. I will not put QR Codes on anything that moves fast; cars, car license plates, trucks, towed behind planes, OR on static objects you drive quickly by; outdoor billboards on highways. This is a tragically unsafe use of QR Codes.
  5. I will not put QR Codes on my ads in in-flight magazines, as 30,000 feet up in the air does not have good cell reception, and honestly not enough planes have wifi to justify the usage. [Exception for Virgin America]
  6. I will not put QR Codes on curved surfaces like pillars, straws, or balls when they stretch around the surface. Someone cannot easily scan them, and again, I do not want to be stupid. [Exception for when the code IS actually scannable as on bottles]
  7. I will not design “artistic” QR Codes that cannot be scanned. If my art director, creative director, or other production artist makes an un-scannable artistic QR Code I have the full permission of the Digital Strategy Council on Foreign Relations to shoot or otherwise force my creative team to only work writing Search Copy for three months. [Most prefer being shot.]
  8. I will not put QR Codes on rotating billboards, digital signage, and in TV commercials for less than the full commercial length as people will not have enough time to scan them.
  9. I will not make QR Codes smaller than they can possibly be scanned unless I am specifically designing them to torture people.
  10. I will direct QR Codes ONLY to mobile friendly websites that have no Adobe Flash on them. This includes stupidly linking directly to Facebook pages. Better yet, I will make a specific mobile website for the iPhone and Android devices.

When I do not do stupid things I avoid being stupid. I hold this stupidness to be self-evident. If I do not hire a good digital strategist I deserve to not only look stupid, but be reminded of my stupidness and shame for at least three months.

I understand that it is OK to ask questions when I do not understand a new piece of technology. That is not stupid. It is good to hire a digital strategist to assist me in understanding not only how a piece of technology works, but how I could use it to help me, my brand, and my agency connect to people in meaningful ways.

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  • The Nexus 7 Tablet Will Fail July 2, 2012
    I have asked myself why, with the greatest collective brain trust at a single company, Google continues to fail to develop anything new that drives revenue? And why do they have to give away products for free (Gmail), deeply discount them (Nexus 7), or fund them at a loss (YouTube) to buy goodwill. Fail?! How could I say that? Google is by far one of the mos […]
  • Social Media Is to Social Discovery, Like Porn Is to... June 7, 2012
    ...Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is […]
  • The Mobile Signature: 'Please excsue typoo's' May 9, 2012
    NOTE This is an iPhone email. The iPhone keyboard is, to say the least, persnickety. Since I have neither the thumbs of a newborn, nor the texting prowess of a 13-year-old, please excuse the occasional spelling mistake. And so reads my iPhone signature line. Why should this offend anyone? And what harm is it alerting someone of this possibility? Ah, therein […]

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  • 6 brand spokespeople who need to die November 20, 2014
    Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.
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    Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.
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    The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.
  • 6 steps to rebound from an ugly firing August 28, 2013
    Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track.
  • Awesome ads that saved lame products March 26, 2013
    We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.

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  • 5 Companies to Watch from ad:tech SF 2013
    There are those other companies that have a unique something that has so much promise for reaching consumers in unique and new ways that are breakthrough, I am salivating at the prospect of using them.
  • Did you see Tim Armstrong's Keynote at ad:tech San Francisco?
    #adtechsf Imagine that like the Post Office closing on Saturdays, that the Internet shut down for 15% of its ad targeting opportunities a week? Offline competition for advertising is going down, and it will continue to do so.

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